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Here’s the situation in every inbox, friends.
Most emails remain unread. (The important ones automatically get sorted into specific folders.) It’s like your Inbox is an extension of the spam folder.
Thousands of businesses vie for our attention daily. If one email gets opened, that’s already a victory.
But when you see other marketers bickering about that email has lost its edge due to the new marketing channels, it’s hard to accept.
The statistics tell us an inspiring different story:
Email users are expected to reach 4.6 billion by 2025.
Roughly 306 billion emails are sent and received daily worldwide.
Just Gmail has 1.5 billion active users.
Clearly, email marketing is still a relevant strategy for your business. People are definitely still using it!
Wondering how to achieve 99% deliverability on your email marketing? We can help.
Keep reading, and we’ll tell you how.
But before we get into the nitty-gritty, let’s take a ride into the past and present.
The story of email and marketing
Let us tell you a story. Ray Tomlinson created an email after finding that his coworkers were not responding to his phone calls (or maybe intentionally ignored them).
Gary Thurek, a marketing executive at Digital Equipment Corporation, was named the “Father of Spam” in 1978. He was the first to profit from email, sending a marketing message to 400 ARPANET users and reportedly generating $13 million in sales.
Here's a quick timeline of the fascinating history of email's development. We’ve highlighted some key moments below.
History of email marketing.
Year | Event | Details |
1971-1972 | The modern email system took shape |
|
1978 | The first email marketing blast was sent |
|
1982 | Standardization of Email | The birth of the Simple Mail Transfer Protocol |
1999 | The beginning of an ethical approach to email marketing |
|
2000 – present | It’s all about email marketing |
|
Is email marketing dead in 2024?
Let's take a trip back in time again: from the Middle Ages to Roman times, extended families and traders used “newsletters” to exchange information.
These newsletters became their go-to for sharing announcements. And sure, we all know what eventually happened to the Roman Empire… but that's not the point here. This isn't a history lesson.
The real takeaway? Newsletters have outlasted empires.
So, circling back to our question… “Is email marketing dead in 2023?”
The short answer: absolutely not, and the stats back this up.
Over 60% of customers prefer brands to reach them via email.
You're 40 times more likely to gain a new customer through email than Facebook or Twitter.
More than 28% of Black Friday revenue comes from email marketing.
Around 70% of consumers consider email the best way to contact companies.
Now, let's dive into 4 email marketing trends that we believe will be big in 2024:
Privacy-led email marketing
It might sound ironic, but customers today want both personalization and privacy. This means companies need to get creative with how they collect customer information. These days, consumers need to give full consent when signing up for newsletters or receiving any type of email.
The rise of generative AI tools
Email marketers will continue to turn to AI for speedy email creation. Tools like Microsoft Copilot Pro for Outlook and Superhuman are perfect for sparking copy ideas and crafting emails that get opened.
Minimalism is growing
Minimalism was a hot design trend for 2023 and will be for 2024 as well. Plain text emails are making a comeback in this era of minimalistic communication. These “less is more” emails are easier to create and have been shown to have 17% higher click-through rates than their HTML counterparts. According to Litmus, plain-text emails can achieve a 60% conversion rate.
Mobile optimization
53% of all emails are first opened on mobile. That’s why you will see marketers are doubling down on making emails easy to read on mobile screens. And in 2024 and beyond, you'll probably see even more focus on mobile-friendly email content.
Okay, email marketing is not dead, but does it work?
This is a common question that only good ol’ statistics can answer.
Many claim that email is still one of the top revenue-generating channels. But savvy marketers shouldn’t just take this at face value—here are the facts.
Every dollar invested in email marketing can give you an ROI of $36.
65% of email marketers rated their ROI as either good or excellent.
60% of consumers say they’ve made a purchase because of a marketing email they received.
So, there’s no debate that these stats prove the effectiveness of email marketing, right? But beyond ROI, there are more reasons to implement email marketing.
How does email marketing work?
Email marketing is a pretty easy process that anyone can manage.
First things first, let's talk about Email Verification Tools. Take Emailscrubber.io, for example. It helps you clean up your email list by removing invalid or "not found" addresses before you dive into your email marketing campaign. Simply put, it helps you sort out valid email addresses and other contact data.
We'll discuss which one is the right choice for you in a later section.
Let's shift our attention to your email marketing strategy. This is the blueprint that will transform your subscribers into devoted customers.
1. Start with audience (or list) building
Building an active email list is the first and most crucial step in creating an email campaign. After all, who will receive your well-crafted messages if you have no audience? In today's climate of privacy concerns, your email list must be built with consent.
But how do you achieve that?
Gated content and lead magnets are your best tools for gathering this information.
A lead magnet is something valuable you offer potential subscribers in exchange for their contact details.
It could be:
A discount code
eBook
Template
Whitepaper
Report
Case study
A free trial for SaaS products.
Opt-in lead magnets are key—contacts must explicitly agree to receive emails from you. This approach ensures you're attracting quality leads. Consider whether to use single or double opt-in methods:
Single opt-in: Subscribers enter their email once on your website and become subscribers without further confirmation.
Double opt-in: Subscribers enter their email, then confirm their subscription by opening a verification email.
These steps build your list and ensure you connect with engaged and interested subscribers from the start.
2. Set your email marketing goals
Your email marketing goals define what you aim to achieve through your campaigns. They typically include increasing sales, driving traffic, and acquiring new customers.
3. Segment your audience
Email segmentation is the next step. It involves dividing your audience into smaller groups based on specific criteria. This ensures that each group receives messages tailored to their interests and needs.
4. Write the email copy
Now that you know your audience, it's time to create compelling content. Make sure your emails are targeted and relevant. When crafting messages, always keep your ideal customer persona in mind to maximize engagement.
5. Verify email address (the most important)
While email optimization ensures your campaigns are effective, a great strategy is A/B testing. Sometimes, a small tweak, like changing your subject line, can have an impact on performance. But all these efforts can go to waste if you send an email to unverified or invalid emails.The dread of address not found.
It might seem impossible to know which emails are verified and active, right? But you can avoid this dread using just one tool.
Introducing the most cost-effective Email Verification Tool!
Looking for the best deal on email validation tools? Enter EmailScrubber.io. We’re proud to offer the lowest prices in the market. Just a heads-up, though—our verification process takes 24 hours.
Never End Up in Spam
A high bounce rate can tank your domain reputation with ISPs. Don’t risk it. Verify your email list with EmailScrubber.io to safeguard your sender's credibility.
Steps to a Verified Email List
Our process is simple:
Upload Your .csv File: Drop your bulk .csv file right onto our website—no size limit.
Wait for 24 Hours: While we work our magic to verify each email on your list.
Get Your Verified List: We’ll send you a .csv file with a new column showing whether each email is true or false.
Customer Support
Need help? We’ve got your back. Reach out via email or WhatsApp for any questions or clarifications.
The Importance of Verified Emails
In today's world, emails are a cornerstone for SDRs and marketing teams. Think of our email verification tool as your digital kidney, filtering out impurities from your list.
Get Started Now
Calculate how many emails you need, pay once, and start verifying with EmailScrubber.io. It's as easy as pie!
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